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- Volunteers should be equipped with a script on how to answer phone, daily fact sheets and press releases, and frequently asked questions. Volunteers should read and become familiar with all materials before answering calls.
- Volunteers should identify themselves as such and stick to the scripted information.
- The greeting for answering the phone is: “[INSERT NAME], Crisis Communications Center, may I help you?”
- If the volunteer is asked his name, respond, “I am a volunteer helping the district fulfill media requests and am not an official spokesperson. If you wish to attribute a statement, I will be glad to take your contact information and be sure that a district spokesperson returns your call.”
- If the call is from the public, parents or staff, the volunteer may answer questions that are factual in nature. Take messages and record questions that need additional research.
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- If the call is from a member of the media, record questions and requests on the double-sided media request form. Click here to download an interview request form or a media request for information form. The goal is to provide the media with fast, accurate information to meet their deadlines.
- After completing the form, file them in the designated folders — local, regional, major national and others. Even though the phones will continue to ring, it’s important to file the forms as quickly as possible.
- The volunteer may answer questions about factual information, such as how many students are enrolled. If other data is requested, the volunteer should fill out a media request for information or media request for interview form and file it in the appropriate location for communications staff response.
- The priority for responding to the media is local first, regional second, major national third, and international and tabloids last.
- Morning:
- Finalize master schedule of events for the day and make available to all phone bank volunteers.
- Finalize the daily fact sheet, and fax and email to appropriate lists. Post on Web site.
- Make sure each phone station has updated materials and supplies.
- Monitor the content of morning newspapers, wire stories and broadcast media.
- Afternoon:
- Attend interagency communications director briefings and take notes.
- Prepare and distribute updated schedules and fact sheets, and post on Web site.
- Prepare and copy updated fact sheets for press briefings.
- Attend all press briefings, take notes and tape comments.
- Research questions from phone bank and update FAQs.
- Evening:
- Complete master schedule for next day.
- Remove outdated information from volunteer folders and replace with new.
- Back up computer files.
- Participate in end-of-day meeting to ensure media requests have been fulfilled and to discuss issues that arose.
- Assemble “to do” list for following day and assign volunteers.
- Check incoming faxes and emails.
- Monitor Web sites and blogs.
- Monitor the contents of newspapers, radio and television reports.
- Organize and research phone bank and crisis center questions.
- Inventory and obtain supplies, such as paper, pens and pencils.
- Make sure each phone station has adequate supplies throughout the day.
- Supply copy and fax machines with paper.
- Catalog letters, cards and gifts.
- Write thank-you notes to donors.
- Keep running lists of items that need attention.
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